VIVA MAGENTA 18-1750.
Already a tradition at this time of year, Pantone, a company specialising in the production, management and analysis of the latest trends in the field of colour, has decided to add a chromatic note to the new year of 2023.
Viva Magenta, the new colour of the year, is a completely unprecedented shade between maroon and burgundy, a reflection of the promise of revolution with which this metaverse, as yet unconstructed, opened up to the new year.
Viva Magenta is a shade drawn from and firmly rooted in the natural world, a brave and fearless colour, powerful and empowering. It comes from the red family and is inspired by cochineal red, one of the most precious dyes in the natural dye family.
We recommend you to consult our wide collection of plain colours where you can enjoy the different shades of this colour such as Chintz 31, Mimos 35, Sara 043, Zoe 042, Mogambo 043 or Mimos 349.
