The color of the year chosen by Pantone has a much deeper meaning than a simple shade. Ultra Violet represents a collective cultural movement and a year of change and challenge. The result is an original, striking and powerful color.
“Ultra violet is an enigmatic purple shade that evokes the inventive spirit and the imaginative thinking that defies the status quo. A spiritual, cosmic nuance, Ultra Violet pushes the limits of what inspires us forward and into the future.”