This year the Pantone Colour Institute has announced the colour for the year 2022, 17-3938 Very Peri. The process of selecting the Pantone Color of the Year requires careful consideration and complex analysis of trends that include the entertainment industry, new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, leisure styles and socio-economic conditions.
Influences can also come from new technologies, materials, textures, and effects that impact colour, relevant social media platforms, and even upcoming sporting events that grab global attention. Colour of the Year has influenced product development and purchasing decisions over the years in multiple industries, including decor, fashion, home furnishings and industrial design, as well as graphic design and product packaging.
Society recognizes colour as a form of communication, a way of expressing and affecting ideas and emotions, a way of participating and connecting, Very Peri is a new shade of blue infused with violet-red that highlights the vast possibilities before us.
PANTONE 17-3938 Very Peri displays a lively, cheerful demeanor and dynamic presence that encourages fearless creativity and imaginative expression. You can find this vibrant new shade of blue in our Zoe 050, Basico 009 and 010, Anna 051, Saten 037 and Chic 051.